Designing effective fleet liveries with Kieran McCabe
Kieran McCabe has been in the vehicle branding and wrapping industry for over 2 decades and is now the co-owner of RGVA Vehicle Graphics, one of the UK's leading vehicle wrapping companies. His passion for cars and graphic design inspired him to enter the graphics industry as a design assistant straight after finishing school. He gradually progressed through various roles, including application, production, and sales, ultimately achieving a senior management position before becoming Managing Director and co-owner 9 years ago. In 2022, Kieran completed the prestigious Goldman Sachs 10,000 Small Businesses program and graduated from Oxford University. Under his leadership, RGVA Vehicle Graphics has thrived and is known for delivering exceptional vehicle branding to a growing national customer base.
Kieran comments: “I am delighted to have the opportunity to speak at this years’ WrapFest. I think it’s important to share knowledge and experience within the industry to help others on their individual, entrepreneurial journeys, especially in an industry I’m so passionate about. WrapFest was a brilliant show in 2023, RGVA took a day out of our busy schedule to take the entire fitting team to the event. It gave the team the opportunity to experience how vast the industry has become and resulted in us feeling very proud in the work we do and exactly why we chose the career we have in the first place. In addition, it was a fantastic day out with the team!”
During my WrapTalk on ‘Designing effective fleet liveries’, I’ll be covering the absolute essentials, such as brand consistency, visual hierarchy and legality, through to where to find inspiration, design software to look out for and design skills that will be required in the future!