Jon Hutton is a Director and Consultant at Reconomy Ltd, and is uniquely positioned within the UK printing industry, specifically focused on Waste and Recycling management. Jon is a recognized figure, industry speaker, and is passionate about the continual improvement of sustainability and recycling. Jon leads the way in his mission, with knowledge that spans over 20 years and the founder of projects specifically aimed at improving the environmental credentials of the Printing Industry and supply chains. This includes diverting from landfill over 100,000 tonnes, and counting, of label waste and polyester foils. Jon’s current goals is creating national infrastructuresforrecycling production and endof -campaign graphics materials from printers and consumers. Jon’s motivation stems from a passion to contribute and improve the environment of our planet, for the current generation, his children’s, grandchildren (one day hopefully) and future generations.